As awareness of environmental issues dominates consumers, Mintel sees “Sub-Zero Waste” as a major trend affecting the global beauty and personal care market in the coming years. If brands don't change their methods now, they won't exist in the future. Mintel said in his new report "Sub-Zero Waste" 2019 Global Beauty and Personal Care Trends.
Around the world, consumers are increasingly concerned about the impact of consumer goods on the planet. For example, 44% of US consumers who buy natural brands say they want to use sustainable products; 74% of consumers in Spain worry that ingredients used in natural products are not sustainable; 54% of green products in Brazil indicate that buyers are sustainable Or environmentally friendly products because they don't like to waste.
The concept of zero waste is gaining momentum. In this context, "concentrating on reducing packaging is not enough." At every stage of the beauty supply chain, consumers expect more ambitious efforts and “out of the box” thinking from manufacturers and brands.
Some independent brands have established their own business practices around ethical and environmentally friendly products. For example, La Bouche Rouge Paris, France, has always used luxury lipstick packaging made of leather and is working hard to find a viable versatile plastic and luxurious leather alternative to meet all of its customers' expectations.
There are also several well-known brands that have joined the sport. Lush Cosmetics first launched its basic product line with 100% plastic-free products. From L'Oréal to Henkel and Unilever, multinational companies are flooding into the ranks of natural cosmetics, while paying more attention to the impact of their packaging. At the same time, suppliers are increasing their environmental options, from recycling glass to post-consumer plastics, and accelerating investment in eco-friendly processes and products.